HARD TIMES — The Cursed Company Film: https://cursed.company/work/hard-times/ Source: https://vimeo.com/1220286636 Brand/project: LEMONADE Production: TheCursedCo. Category: Brand film Duration: 44s Resolution: 2160 × 3840 Time reported by production: 1 day(s), from script to post-production. Original dialogue language: en FILM DESCRIPTION A character-driven recruitment film for Lemonade. A tavern pirate complains about tireless robot sailors before the story turns into an invitation to join the crew. Cursed reports a one-day script-to-post-production turnaround. PURPOSE Communicate recruitment for Lemonade through a metaphor of crews and new seas, following the brief presented in Cursed’s deck. VISUAL DESCRIPTION A pirate with a curly beard, eyepatch, bandana and blue coat sits in a wooden tavern. He holds a mug beside a candle in warm lighting. The character speaks to camera as the edit alternates face details and wider views of the table. His counterpart is a metal robot pirate, first introduced in a box and later working on a ship’s deck. The robot wears a coat similar to the sailors’ and carries a mop in daytime and nighttime scenes. Other human figures and a detail of ropes tied to the mast accompany the narrator’s complaint about trusting a pirate who rusts. The conversation turns to crews seeking new members. The robot appears with a spyglass beside a blue Lemonade flag. The sequence closes with the logo, lemonade.gg/careers and ‘JOIN THE CREW’. Caricatured proportions, detailed surfaces and volumetric settings give the film a three-dimensional animation look. NARRATIVE SEQUENCE 1. A tavern pirate introduces the difficulty of the times. 2. A robot sailor contrasts humans with tireless machines. 3. The narration introduces crews looking for people to explore new seas. 4. The ship, spyglass, flag and end card lead to Lemonade’s careers page. ON-SCREEN TEXT LEMONADE lemonade.gg/careers JOIN THE CREW English subtitles accompany the pirate’s speech in the subtitled version. TRANSCRIPT Transcript sourced from Vimeo and reviewed alongside production material. Times are approximate, not synchronized subtitles. [00:01] Pirate: Hard times for an honest pirate. All because of these soulless tin cans. Things that never sleep, never eat, never get sick. [00:18] Pirate: You can’t trust your life to a pirate who rusts. But legend has it, some crews still seek pirates thirsty for [00:28] Pirate / closing line: new seas. Lemonade.gg. Not every captain, not every ship. DEMONSTRATED CAPABILITIES Recruitment and employer branding: The crew metaphor culminates in an explicit call to visit the careers page. Characters and narrative contrast: An expressive pirate and a robotic sailor carry the humor and message. Art direction and finishing: The tavern, ship, materials, lighting and brand card maintain a coherent visual presentation. Short-turnaround execution: The production record reports one day from script to post-production for this film; this describes the case, not a delivery guarantee for other projects. CREDITS Production: TheCursedCo. PRODUCTION DETAILS Company: https://lemonade.gg Production: TheCursedCo. Specs: SPOT 44" 4k 30fps 9:16 Vertical. Time: 1 day from script to post-production. Softwares: Figma Notion CapCut ChatGPT Work Adobe Photoshop Models: OpenAI Codex 5.6 Sol OpenAI Image Gen 2.0 Google DeepMind Nano Banana Pro Google DeepMind Omni Flash ByteDance Seedance 2.5 ByteDance Seedance 2.0 ByteDance Seedance 2.0 Mini Topaz Labs Starlight Precise 2.5 ElevenLabs Eleven v3.0 Suno Pro v5.5 ABOUT THE STUDIO The Cursed Company is an AI-native Brazilian creative production studio. With human direction, creative taste and its own optimized production workflows, it creates films, synthetic media, hybrid productions, brands and digital products quickly and with aggressive pricing for clients in Brazil and worldwide. Contact: https://cursed.company/contact/ COMPLETE COMPANY CONTEXT Portuguese: https://cursed.company/context/ English: https://cursed.company/en/context/ STUDIO INITIATIVES ABRAVIA — A Cursed Company initiative ABRAVIA is a Cursed Company initiative to support AI filmmaking in Brazil. It brings creators, production studios, agencies, brands and technology professionals together around human creative direction, shared production knowledge and collaboration. Its proposed activities include screenings, workshops, conversations and recognition of emerging work. The initiative values human creative direction and cultural knowledge throughout AI production. It aims to share practical approaches to scripts, characters, visual consistency, editing, sound and post-production, highlighting both films and the creative and technical choices behind them. Proposed activities include film and case screenings, courses and workshops, meetups, discussions and podcasts, alongside support for festivals and awards. THE ARENA AWARDS is presented as a proposed award within this initiative. Explore the proposal: https://www.abravia.com.br/preview/