AI creation and production for agencies, brands and creators

We like the impossible

No brief scares us. Worlds that do not exist, unlikely characters, ambitious narratives and experiences that have yet to be invented are the challenges that drive us. We explore the problem, research, experiment and develop the creative and technical approach needed to give an idea form. The objective might be to communicate, move an audience, explain, entertain or build a new business.

Aggressive pricing, fast execution and AI-native efficiency

We build with AI from the outset, choosing models, tools and stages according to what the project needs. Our optimized proprietary pipelines organize generation, selection, revision and finishing to save time, money and tokens. Our know-how helps us focus effort on what improves the delivery while reducing unguided attempts and rework. That efficiency helps us keep costs and prices down and move quickly, even on creatively ambitious projects.

Taste and human direction in every decision

Our creative judgment comes from years of cultural exploration, lived experience and making things. We understand the client’s context, define the intention and take creative responsibility for delivery. We apply AI to exploration and execution, guided by human direction across five dimensions:

• Storytelling: build tension, pauses and turns, giving each scene a role in the story and guiding the audience toward the intended response.
• Originality and risk: question the first solution, explore unexpected combinations and choose approaches that give the project character.
• Taste and cultural depth: use references and experience to recognize what deserves development, what needs refinement and what should be discarded.
• Emotion and connection: direct characters, gestures, imagery and silence that resonate with the audience and fit the communication context.
• Editing and selection: decide how long to hold a look, where to cut, when a sound enters and how scenes relate. Technical polish must serve the film’s intention.

Fully synthetic media, with human direction

We can build an entire production from synthetic elements, from the image to the soundtrack. AI contributes to generation; creative direction determines what to create, how each element behaves and how everything works together. This includes:

• Images and visual worlds: digital characters, fictional people, creatures, faces, bodies, costumes, objects, products, vehicles, architecture, sets, locations, landscapes, materials, textures and lighting.
• Movement and performance: acting, expressions, gestures, choreography, action, camera movement, crowds, 2D and 3D animation, motion graphics, animated typography, transformations and visual effects.
• Voice, music and sound: synthetic voices, narration, dialogue, singing, compositions, arrangements, instrumentals, scores, sound effects, foley and soundscapes.
• Assets and formats: still images, synthetic photography, illustrations, brand films, advertising, music videos, visualizers, series, narrative pilots, trailers, vertical content and campaign assets.

Hybrid productions: live action, AI and visual effects

We also combine live-action footage of people, products and locations with generated imagery, animation, compositing, VFX and digital special effects. We can plan a shoot for the project or integrate existing material, extend sets, create characters and creatures, transform elements and build scenes between the real and the imagined. Art direction, lighting, perspective, movement, editing and sound bring these layers into the same film.

Brands, products and experiences beyond video

Our work spans disciplines. We build communication and the places, products and experiences where it happens, with distinctive design and attention to how people use what we create:

• Brands and communication: strategy, positioning, visual identity, brand systems, art direction, illustration, motion design, campaigns and content.
• Research, interfaces and experience: user research, product discovery, journeys, information architecture, UX, UI, interaction and service design, prototypes and usability testing.
• Applications and platforms: websites, online stores, web applications, mobile apps, digital products and interactive experiences, from concept and design to development.
• Games, animation and sound: game concepts, interfaces and gameplay experiences, characters, visual worlds, animation, video, music and sound design.

HI-IC: the people who think also build

We work as High Individual Contributors (HI-IC): experienced professionals with autonomy and direct involvement in execution. Our use of AI draws on 20+ years of experience in creative work, design and technology, together with a background in product, marketing and business. The founders stay close to decisions and production, connecting research, concept development, implementation and finishing. That direct involvement brings cultural depth, technical knowledge and speed together to give an idea form.

Cursed and the supernatural

The Cursed name and contemporary gothic punk aesthetic carry our enthusiasm for the extraordinary. The supernatural is our playful way of describing what happens when human creative judgment meets AI production. We want to make distinctive work with character, efficiency and courage. That attitude runs through each project, while the visual language and communication are developed for the idea and the client.

From the first challenge to delivery

You can come to us with a finished script, a communication problem, a product idea or something you have yet to figure out how to make. We investigate the challenge, propose approaches, build references and prototypes, and develop the production. We apply our AI-native efficiency to connect creative language, techniques, formats, pricing and schedule. We work with the client’s team to keep the idea strong through every decision.

Film production in our portfolio