The Cursed Company is a Brazilian creative production studio built around AI. We combine human direction, creative taste and our own optimized production workflows to bring extraordinary ideas to life quickly and with aggressive pricing. We create films, synthetic media, hybrid productions, brands and digital products for businesses, agencies, media outlets, influencers, artists and institutions, in Brazil and internationally. Our cultural and technical experience gives the work character and makes production efficient. We like the impossible, and we take a hands-on role in making it happen.
Creation and execution with AI
Talk to Cursed about your project
We create films, campaigns, characters, animation, sound, brands, websites, online stores, web applications, mobile apps, interfaces and games. A project can be fully synthetic, combine live action with AI or connect audiovisual production with a digital product. Research, UX, art direction and development are part of our ability to build a complete idea, from concept to final experience.
We can work directly with clients or alongside their creative, editorial and production teams. These are some potential client profiles and applications:
Artificial intelligence is part of how we think and build from the outset. We know how to choose tools, models and production approaches efficiently. This way of working saves time and money and allows us to keep costs and prices down while speeding up production. An ambitious idea can move quickly from exploration to production, with human direction guiding the decisions.
We organize execution through our own optimized pipelines, connecting creative development, generation, selection and finishing. We plan what needs to be made, choose an appropriate approach for each task and focus experimentation on decisions that matter. Reducing unguided attempts, rework and unnecessary token consumption helps us deliver more value within each project’s budget and schedule.
AI expands what we can build and explore. Our decisions draw on 20+ years of creative and technical experience, together with a background in product, research, marketing and business. That experience helps us understand the problem, choose an approach and recognize when the execution reaches the right result. We work directly on concept development and production, connecting the idea’s ambition to the details of its delivery.
Our taste comes from years of watching, reading, observing, experimenting and creating. That cultural experience guides what we choose, combine and discard. Taste shows up in concrete decisions: an image that surprises, a character the audience connects with, a pause that builds tension, a cut that changes the meaning. In an AI world where so much looks alike, that creative judgment gives each project character and a distinctive language.
At Cursed, human direction defines what a story should make people feel and builds the path to that response. We shape tension, rhythm, pauses, turns, characters and sound to connect with an audience. We take creative risks, question predictable solutions and judge each scene by its role in the whole. We use AI to explore and execute those choices, selecting and refining until imagery, narrative and emotion work together.
The name The Cursed Company and our contemporary gothic punk aesthetic express our enthusiasm for the improbable and the unconventional. The supernatural is our playful way of describing what human experience and AI help us create: extraordinary ideas, speed and efficiency. That spirit shapes our brand and the creative courage with which we develop each client’s language.
The Cursed production process brings together briefing, scripting, storytelling, character development, visual references, world building, image and video generation, editing, sound design, color correction and finishing. We use AI wherever it contributes to efficient creation and execution. Understanding context, intention, taste, client relationships, creative decisions and responsibility for delivery remain under human direction. Artists select, revise and combine material throughout production.
Tell us what you want to create, who it is for and why it matters. It can be a detailed brief or an idea that seems too difficult to bring to life. We propose creative and technical approaches that connect ambition, speed and budget. Formats, deliverables, responsibilities, pricing and schedule are defined for the project, with our AI-native efficiency applied from the start.
An original Cursed Company reel featuring a monster in a creative studio. Character performance, comic timing, magical visual effects and a direct-to-camera monologue explain the studio’s artist-led, end-to-end AI filmmaking approach.
Production: TheCursedCo.
A cinematic brand film for EQT, produced by Cursed with João Beraldo. Photorealistic coastal, architectural, domestic and space imagery explores AI, creativity and the frontiers of human possibility.
Production: TheCursedCo. + João Beraldo
An animated product story for Templ, created by Cursed and Templ Studio. Amphibian characters, pyramids and treasure turn token launches, community governance and group chat into a humorous fantasy narrative.
Production: TheCursedCo. & Templ Studio
A character-driven recruitment film for Lemonade. A tavern pirate complains about tireless robot sailors before the story turns into an invitation to join the crew. Cursed reports a one-day script-to-post-production turnaround.
Production: TheCursedCo.
An animated film for the Trueo + Yearn partnership, produced by Cursed and Templ Studio. A café scene expands into robot support, electric-car traffic and an alien press conference to explain prediction markets through comedy.
Production: TheCursedCo. & Templ Studio
An AI microseries pilot for G4 Business. A fictional interview with Julius Caesar combines a present-day interviewer, a Roman tent and cinematic military flashbacks to discuss leadership and responsibility.
Production: TheCursedCo.
Founded in 2026 by Rafael Oli and Otávio Tranchesi, Cursed brings together backgrounds in creativity, technology, product, marketing and business. The founders’ professional histories show the experience each brings to the company.
Working in creative fields since 2006, Rafael brings experience in art direction, UX/UI, interaction and service design, branding, motion and research. His background includes roles as Head of Product Design at Wildlife Studios, Head of Design & Research at Hash and Principal Designer at unico IDtech, alongside work at Pagar.me and Singu. He also co-founded the Web3 protocols Munchies and Templ.
Otávio brings experience in marketing, growth, media, SaaS, mobile technology and international expansion. His background includes sales leadership at US Media and AppsFlyer, marketing and growth at Magnetis, PicPay and Viber, co-founding Singu, and CMO and Country Manager roles at Easy Taxi.
Cursed created ABRAVIA to support AI filmmaking in Brazil, bringing creators, production studios, agencies, brands and technology professionals together. The proposal centers human creativity and includes learning, collaboration and opportunities to share work.